For girls who get the game.

Here we tell the stories of women from all walks of life, to better understand how, for many of us, our personal identities are interwoven between the worlds of sports, fashion, and much much more.

A note from the founder:

“athletics, etc. was born from a glaring market gap, one that speaks to women like myself who hold dreams of gracing both the courtside of a basketball game and the front row of a fashion show. It's a platform for those women who effortlessly tuck their beloved baseball caps into carefully chosen designer handbags, representing a unique fusion of two worlds. It stands as a beacon for those women who, despite being a substantial part of the sports fanbase, have long felt overshadowed by the industry's focus on men.

My love for sports runs deep, almost as if it's ingrained in my very DNA, growing up in both the passionate sports cities of Philadelphia and Charlotte. Now, as I've found my place working within the sports industry, my desire to foster inclusivity has only intensified. I'm dedicated to providing a space where all types of women can openly express their adoration for sports, fashion, travel, and more.

With athletics, I aspire to create, write, and curate content that shines a light on these incredible women, their stories, their passions, and their unique intersections of interests. athletics, etc. aims to celebrate empowerment, style, sports, and the vibrant multi-dimensional aspects of womanhood.”

-lily norris (founder, editor, etc.)